![]() Nielsen EDI tracks box-office receipts from more than 50,000 movie screens. The company also provides entertainment information services covering motion pictures, home entertainment, music and publishing. Worldwide, the company measures the viewing habits of more than half the world's population and provides information on 85% of the world's advertising spending. Nielsen is also a global leader in media research, measuring TV and Internet usage of households and individuals. Nielsen companies involved in the analysis of market research data include BASES, HCI and Spectra. VNU was renamed as The Nielsen Company in 2007.Īs one of the world's largest market research companies, Nielsen is the leader in packaged goods market research which tracks a wide range of consumer purchases. The purchase price was approximately $10.3 billion. In March 2006, VNU was sold to Valcon Acquisitions, formed by a group of six private equity companies including AlpInvest Partners N.V., The Blackstone Group L.P., The Carlyle Group L.P., Hellman & Friedman LLC, Kohlberg Kravis Roberts & Co. The company provides its clients with business information and business-to-business tools including market research, media research and database marketing services.īetween 19, the Nielsen market and media research businesses were acquired by the Dutch company VNU L.V. The Nielsen Company is the American division of Nielsen Holdings plc, a British company which measures and analyzes what consumers watch and what they buy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |